The term “plus” implies that women who wear those sizes are outside of the norm, or the traditional “regular” sized run of clothing that goes from zero to 12, when in fact, women who wear sizes larger than that are actually by far the norm. The average American woman, for example, in 2017 wears a size 16 or 18 , meaning there’s absolutely nothing “plus” or atypical about that particular clothing range. And now Kmart had decided to honor that statistic in a new way, henceforth re-labeling all of their “plus-size” collections as “fabulously sized” instead. Not only will the department store be reformatting the language it uses to refer to this type of all-inclusive sizing, they’ve also made sure all of the women’s apparel lines it carries feature a full run of sizes which will be featured in-store in sections specifically earmarked as “Fabulously Sized,” and they’ve also eliminated the plus-size labeling from swimwear and undergarments. RELATED: Melissa McCarthy Says ‘We Have to Stop Categorizing and Judging Women’ Amid Debate over Term ‘Plus Size’ Kelly Cook, Kmart’s chief marketing officer told Women’s Wear Daily of the shift away from this controversial terminology, “When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’ We’re proud to provide this apparel, and we’re also proud about our price points.” “This decision was also heavily influenced by the fact that there’s a solid trend on the market around diversity promotion and body positivity,” Cook added, noting that Kmart has seen, “a big body positive focus in the teen and Millennial markets.” While the move away from the word “plus” is a welcome change in an industry known for othering women size 4 and up, as well as a shift in vernacular body positive activists like Ashley Graham have long been asking for , the euphemistic choice to dub this clothing “fabulously sized” seems equally odd as it still creates an unnecessary dichotomy that suggests a certain category of physiques are somehow more or less phenomenal than others. Not to mention, putting these clothes in specially designated sections does little to destigmatize shopping for those sizes. But regardless, any time fashion finds a way to respect the real bodies of their actual consumers, that seems like something worth celebrating. Are you excited for Kmart’s new “Fabulously Sized” clothing? Do you mind the term “plus-size”?
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...as found by BBC Monitoring These are external links and will open in a new window Image caption Havelock School has about 86 pupils Local police on New Zealand's South Island are calling on a primary school to be on the lookout for illegal แบบเสื้อทีมสวยๆ cannabis plantations. Havelock School in the picturesque Marlborough Sounds has run a police appeal in its latest newsletter - just below the cross-country race results - urging teachers, parents and pupils to be "extra-vigilant as the cannabis-growing season approaches," reports the Marlborough Express newspaper, which prints a photo of the item. The newsletter also urges readers to look out for "people in the bush who do not look like they are hunting or tramping" - a New Zealand term for hill-walking. One of the two local police officers is Spencer Kingi, who is also a parent representative at the school. He told the paper that the public play an important role as the "eyes and ears of the police" in Marlborough's remote rural locations and islands. These are ideal for hiding cannabis plantations, so the public should report any suspicious vehicles or yachts, and any cannabis-growing kit like hydroponic equipment, he says. Constable Kingi told the paper that the police are using every means, including the school newsletter, to get people involved in "reducing harm in our communities, where the supply of illicit drugs has a big impact". Image copyright Pseudopanax at Wiki Commons Image caption The Marlborough Sounds are sparsely-populated Last year the police seized 9,000 cannabis plants in their annual sweep of the north-western coast of South Island - 6,000 of them in the Nelson-Marlborough area alone, the paper says. Havelock School headmaster Ernie Buutveld supports the initiative, saying the 650 hard copies of the newsletter distributed locally "help spread community messages… despite the digital age".
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